HR Terminology Marketing Public Relations

Complygate has put together a complete list of key HR terms, phrases, acronyms and jargon to assist HR professionals in navigating the extensive, ever-growing HR terminology. We would like to encourage you to read, share and make use of this terminology collection. If you have any suggestions of terms or keywords we have missed, please contact us and we will include them in our next update.

Please enjoy reading!

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What is marketing public relations?

In a business there are two key functions, this is marketing and public relations, to create awareness and positive feedback to products, services and businesses. Through the years marketing public relation has improved because of the high amount of saturation of markets and the way it is difficult to reach out to customers.

Marketing public relations is an increasingly saturated market, and is often seen on the internet. The internet is crucially an integral part of the marketplace, this means that there is a clear difference between commercial content and non- commercial content.

To gain more awareness organisations have increasingly used buzz marketing and innovative campaigns for their products, service and their company.

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