HR Terminology Employer Brand

Complygate has put together a complete list of key HR terms, phrases, acronyms and jargon to assist HR professionals in navigating the extensive, ever-growing HR terminology. We would like to encourage you to read, share and make use of this terminology collection. If you have any suggestions of terms or keywords we have missed, please contact us and we will include them in our next update.

Please enjoy reading!

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What is employer branding?


  • It is key for all companies to have an understanding of what employees, clients/customers and stakeholders think of them.
  • To assist in appealing to their customers and clients, communicating with them and continuing a loyal relationship between them and their customers through techniques that marketing professionals have built.
  • Employer branding includes an approach to someone in management and outlines how a company markets its products and service (offers etc) and its employees.
  • An important part of a company's value and culture are ethical standards that employers carry out by practising with their employees. This is influenced by the ethical perspective.

A strong employer brand should:


  • Identify their companies values
  • People strategy
  • Polices
  • Be connected to the organisation’s brand.
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