What is employer branding?

  • It is key for all companies to have an understanding of what employees, clients/customers and stakeholders think of them.
  • To assist in appealing to their customers and clients, communicating with them and continuing a loyal relationship between them and their customers through techniques that marketing professionals have built.
  • Employer branding includes an approach to someone in management and outlines how a company markets its products and service (offers etc) and its employees.
  • An important part of a company's value and culture are ethical standards that employers carry out by practising with their employees. This is influenced by the ethical perspective.

A strong employer brand should:

  • Identify their companies values
  • People strategy
  • Polices
  • Be connected to the organisation’s brand.
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